About

"I didn't choose the Snack Cake Life.. the Snack Cake Life chose me."
-Darrin Vindiola Sr. - creator of SnackCakeLife.com


Picture it.. Pomona California, 1975. My mother took my brother and I to a grand opening of an Alpha Beta supermarket. In front of the store stood a seven foot tall Twinkie the Kid holding a basket full of Twinkies, handing them out to passers by. At that point in my life I hated any type of walk around characters like the ones you'd see at Disneyland. (I had a bad experience with the ICEE Bear at K-Mart the previous year). However, I KNEW Twinkie the Kid. He was on the Television all of the time! I excitedly ran up to him, shook his hand, and he in turn handed me a Twinkie.  It was the first snack cake I ever remember eating, and I've been hooked ever since.


My name is Darrin, and I am a bonafide snack cake connoisseur. I love to write and have been creating online content for various web-sites and blogs since 1996. My love for snack cakes is a recurring topic that pops up in my writing and social media accounts quite often. So much so in fact, that I decided to give my snack based obsession its very own little corner of the web right here at SnackCakeLife.com. 

I am probably one of the Hostess Snack company's biggest cheerleaders, but I assure you that I am an equal opportunity snack cake eater, and love snack cakes of all shapes, sizes, flavors and colors.

Reviews and exploits in snack cake eating will be shared here, as well as news, reviews, thoughts, ponderings, and anything else remotely related to the wonder that is the snack cake. Possible collaborations, press releases, questions, or suggestions can be submitted Here.  Oh, and don't forget to follow us on twitter and Instagram!